Article: Humour in Evaluation

I recently had the pleasure of sharing some insights with the Canadian Evaluation Society (CES) Alberta-Northwest Territories Chapter newletter. 

How Humour Can Be an Effective Tool in Engaging Stakeholders and Presenting Findings

Jennifer Tran-Smith

As an evaluator who has navigated countless stakeholder interviews, focus groups, and staff-led discovery sessions, I can understand that evaluation can often seem like a serious endeavor. However, did you know that incorporating humour can significantly enhance the process? When used appropriately, humour can engage stakeholders, ease tension, and make findings more relatable and memorable.

1. Breaking the Ice: Evaluation can have a reputation for seriousness. Humour can be a great icebreaker, helping to create a more relaxed and open atmosphere. Starting a meeting or presentation with a light-hearted joke or anecdote can make participants feel more comfortable and willing to share their honest opinions.

2. Enhancing Engagement: Engaging stakeholders throughout the evaluation process is crucial for obtaining valuable insights. Humour can keep participants interested and attentive. For example, using funny anecdotes, comic strips, or memes related to the evaluation topic during presentations or in reports can capture attention and make the information more engaging.

3. Easing Tension: Discussing program weaknesses or areas for improvement can sometimes be uncomfortable. Humour can help diffuse tension and make these discussions less confrontational. By using a light-hearted approach, evaluators can foster a more positive and constructive dialogue, encouraging stakeholders to focus on solutions rather than problems.

4. Making Findings Memorable: People are more likely to remember information that is presented in an entertaining way. Adding a touch of humour to the presentation of findings can make the data more memorable. For instance, using memorable graphics or witty summaries can help key points stick in the minds of stakeholders.

5. Building Rapport: Humour can help build rapport between evaluators and stakeholders. It shows a human side and can create a sense of camaraderie. When stakeholders see evaluators as approachable and personable, they are more likely to open up and share valuable insights.

Tips for Using Humour in Evaluation

• Know Your Audience: Ensure that the humour is appropriate for the audience and context. What is funny to one group may not be to another.

• Keep it Light: Avoid sarcasm or humour that could be misinterpreted. Stick to light-hearted, positive humour.

• Use Sparingly: Too much humour can undermine the seriousness of the evaluation. Use it to complement, not dominate, the process.

• Be Inclusive: Make sure the humour is inclusive and does not alienate any group or individual.

Incorporating humour into evaluation processes can significantly enhance stakeholder engagement and the impact of findings. By breaking the ice, easing tension, and making information memorable, humour can transform evaluations from dry and daunting to enjoyable and effective experiences. So, don’t be afraid to add a little laughter to your next evaluation!