I'M JENNIFER,

AND I'M A DATA MANAGEMENT AND OUTCOMES EVALUATION CONSULTANT IN CALGARY, AB. I WORK WITH ORGANIZATIONS TO STRATEGIZE HOW TO CONNECT THEIR ACTIVITIES TO INSIGHTS. 


I know what it's like to be mission-driven, only to look back realizing I forgot to capture the how far I've come. The impact you're making is obvious, your services are reaching the people who need it. And I think your story should be shared. 


Let's connect! I want to hear your story and help align the information you're collecting to your objectives. 

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Oki, Âba wathtech, Danit’ada, Tawnshi, Hello. We are located on the traditional territories of the Niitsitapi (Blackfoot) and the people of Treaty 7 which includes the Siksika, the Piikani, the Kainai, the Tsuut’ina and the Îyârhe Nakoda of Bearspaw, Chiniki and Goodstoney. We are situated in an area the Blackfoot tribes traditionally called Moh’kinsstis, where the Bow River meets the Elbow River. We now call it the City of Calgary, which is also home to the Métis Nation, Region 3.

Jennifer Tran-Smith combines the precision of Engineering Design with the strategic insights of Business Administration and Project Management. Across nearly two decades, Jennifer's executive roles in outcomes evaluation and data management have empowered her to reshape decision-making and optimize operations for notable not-for-profits in Calgary, AB. Her passion for database integrations and reporting insights is evident in her collaborations with various organizations. Today, she also shapes minds at SAIT's School of Business, ensuring that the next generation is well-equipped with data-driven, client-focused approaches that prioritize evidence-based outcomes.